Sadler’s Smokehouse

ARBYS feature photo


In the middle of this Wednesday’s lunch hour nearly 16,000 people were watching a brisket smoke in real time on YouTube. Arby’s was re-airing their record-breaking thirteen-hour commercial that was first shown on a single television station in Duluth, Minnesota, over the Memorial Day weekend. They were promoting their Smokehouse Brisket Sandwich and at the same time proving it was smoked for the promised—and much ballyhooed—thirteen hours. The commercial was a slam-dunk success. The size of…