Arby’s

Brisket Prices Tumbling

The wholesale cost of brisket has been increasing, sometimes dramatically, since 2013. Now, it seems to be tumbling from its peak. Back in mid-January the wholesale price for whole briskets (IMPS 120) was $3.59/lb and this week it has dropped to $2.74/lb. That’s the lowest price for brisket in over a year. It’ll take some time for retail prices to reflect the drop, but one food supplier in Texas has seen them come down quite…

ARBYS feature photo

#BrisketIsBack

In the middle of this Wednesday’s lunch hour nearly 16,000 people were watching a brisket smoke in real time on YouTube. Arby’s was re-airing their record-breaking thirteen-hour commercial that was first shown on a single television station in Duluth, Minnesota, over the Memorial Day weekend. They were promoting their Smokehouse Brisket Sandwich and at the same time proving it was smoked for the promised—and much ballyhooed—thirteen hours. The commercial was a slam-dunk success. The size of…